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When design traits occur and go, the typeface used in the Harley-Davidson logo stands its ground. Rooted in tradition however timeless, it’s a design masterstroke.

The logo epitomizes much more than just a manufacturer; it signifies a storied history of the American highway. Its emblematic bar and shield convey a heritage of freedom, an icon etched into the identity of riders and enthusiasts alike.

It’s a cornerstone of Harley-Davidson branding. From dealership indications to globally marketing strategies, The emblem encapsulates the company’s id and infuses all touchpoints with its indomitable spirit.

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Almost 2000 people today voted in the general public poll, with Apartment Shop receiving around just one quarter on the votes.

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